IN THE world of television, content is king but in 3D land it’s looking more like the court jester.The first 3D televisions have gone on sale in Australia three days ahead of schedule, but it will be several months until programming catches up.The football World Cup will be beamed to international 3D viewers in June and July, but SBS is yet to finalise its plans. Pay TV network Foxtel has said it will begin test broadcasts next year.For now, early adopters have to be content with watching 3D movies on Blu-ray or using a converter on some models that turns regular content to 3D. But the quality is inferior to made-for-3D content, Mark Leathan, head of marketing consumer electronics for Samsung, said.He predicted 3D sets would account for 10 per cent of television sales over the next year and people who buy now are ”future prepping” themselves for the content onslaught.But being first doesn’t come cheap. Base model 3D TVs cost $2500, plus $599 for a Blu-ray player. Sony will launch its 3D sets in July, after which Mr Leathan expects prices to drop.The first man to buy a 3D television in Australia, Vihal Sabhlok, 29, just finished paying off the LCD TV he bought two years ago. ”I’m just one of those geeks who likes getting the latest technology as soon as it comes out,” he said.Mr Sabhlok, of Chatswood, planned to buy three additional pairs of 3D glasses – at $129 each – and a Blu-ray player.The head of Harvey Norman, Gerry Harvey, said 3D was the biggest thing in TV since colour. ”It’s hard to imagine someone seeing that [3D TV] and not wanting to buy it,” he said.But Ruslan Kogan, who owns a direct-selling TV company, said the higher cost of producing 3D content would be borne by viewers in the form of more advertising.
Nanjing Night Net